Greensburg Daily News, Greensburg, IN

Business

August 3, 2013

Downtown Greensburg welcomes Hoosier E-Cig

GREENSBURG – Hoosier E-Cig opened its doors in a grand opening ceremony for the new location Friday morning.

Electronic cigarettes have taken the smoking world by storm in the last few years. The new trend, often called “vaping,” is growing in popularity as a safer, less offensive alternative to traditional tobacco cigarettes. Electronic cigarettes, or e-cigs, are small devices that use a battery and atomizer to vaporize liquid nicotine to form a water vapor that contains nicotine. When exhaled, the vapor dissipates into the air, leaving no residue or lingering scent.

“It is a battery powered cigarette that vaporizes a nicotine solution, which is available in hundreds of flavors and doesn’t even have to taste like a cigarette. There’s no tar, no fire, no ash and no smoke,” said Brent McCullough, the owner of Hoosier E-Cig.

McCullough traveled an interesting path to becoming the owner of his own successful business. It all started with him being a smoker looking for an alternative. While browsing the internet in May of 2010, McCullough came across an ad for one of the early e-cigs and decided to try it out.

The e-cig worked for him, but not particularly well. McCullough began looking for better performing products because he liked the idea of the e-cig, but the model he had lacked the proper execution. When McCullough found an e-cig he liked, he used it instead of smoking and took it to work with him at Gecom. Other workers noticed his e-cig and began asking questions about it.

Before long, other Gecom workers wanted to try e-cigs of their own and asked McCullough to order them. One of the other workers pushed for McCullough to start selling them in person. Eventually, McCullough placed a $600 order with a wholesaler and purchased a selection of e-cigs, which he then sold in person around the community, making his money back relatively quickly.

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