The growing online e-cig market led McCullough to start a website to sell the products, which launched in February of 2011. The online business steadily grew until McCullough and his wife, who ran the business out of their living room, were forced to find an alternate space from which to work. They rented a small space last July to free up the room in their home, bought some display counters and opened the store.
It didn’t take long for them to run out of space at the first store. McCullough began looking at properties all around Greensburg, but most were too expensive. Hoosier E-Cig found its current home in the old Citizen’s National Bank building, where it is housed in the quiet elegance of the historical building. McCullough said when he saw the building, he just fell in love. Because it had been empty for three years, he also got a good deal on the rent. McCullough and his five employees, one of whom is his wife, seem to enjoy the space they have in the new building.
McCullough said in person business has been great, but most of his business continues to come from the website, which delivers all over the world. Because McCullough had such a small start-up cost for his company, he said his business is self-sustaining and has been from the start because he uses his profits to purchase new inventory. He hasn’t had to ask for any loans and steady online and in person business has made his company profitable.
Several factors combined together make McCullough’s product unique among the electronic cigarettes available in other stores, particularly compared to the disposable varieties sold in many gas stations. McCullough’s refillable e-cigs are considerably cheaper than other e-cig providers. Performance and lifespan are also advantages he holds over other providers. But what makes his products truly unique is the massive amount of flavors he has available and the ultimate customizability of his products, most of which are interchangeable, even among different models. Users can also adjust the level of nicotine they receive so they can wean themselves off the addictive substance.