McCullough had about 60 flavors of nicotine “juice” available before he hired Richard Moore to create additional flavors. Currently, Hoosier E-Cig has 201 flavors of juice available, with varying levels of nicotine. Aside from the prepackaged flavors that McCullough purchases, which are generally the tobacco flavored juices, all the custom flavors are mixed fresh in-house for each customer and then labeled with the customer’s name and the liquid’s “born on” date. McCullough said he absolutely plans to develop more flavors.
In addition, there are a number of accessories available at Hoosier E-Cig that provide customers with hundreds of customization options. Custom tips and mouthpieces made from a variety of materials, 15 different colors for the e-cig, batteries with adjustable output, and a multitude of vaporizers and atomizing devices are all available for customers to choose from. E-cigs can be purchased in kits or built from pieces to make something totally unique.
Since getting into the electronic cigarette business, McCullough has done a lot of research into the health benefits of using an e-cig compared to a traditional cigarette. When exclusively using an e-cig, within the first week, a smoker will notice improvements to their breathing and senses of taste and smell. Within a month, the user will likely be repulsed by the smell of traditional smoke. E-Cigs don’t discolor teeth or nails like traditional cigarettes do, either.
“I finally understood what non-smokers meant when they said the smell was awful,” McCullough said.
Along with the research about the benefits, came the scattered reports that said e-cigs were unhealthy. While it is certainly safer and healthier than traditional smoking, because the products that allow vaping are so new, there have been no long term studies conducted that could predict permanent effects. Many naysayers contest that one of the liquid nicotine ingredients, propylene glycol, is unhealthy because it is in antifreeze. McCullough said that is misleading though. He said the chemical has been around since the 1940s and adding propylene glycol to antifreeze is what made the substance non-toxic.