Greensburg Daily News, Greensburg, IN


August 3, 2013

Downtown Greensburg welcomes Hoosier E-Cig


“All of the ingredients in our juice are FDA approved and completely non-toxic,” McCullough stated. “We, at most, have five ingredients in our juice- the nicotine, the flavoring, and the dilution liquid.”

McCullough said the e-cig technology is always changing. According to him, demand has driven innovation. Between customer feedback and trial and error, the products are constantly evolving.

“Some people tried one of the first e-cigs to help them quit smoking and didn’t like it so they swore them all off. But the product has changed so much from those first e-cigs,” McCullough added.

The electronic cigarette movement is growing across the nation. While many users never encounter problems, some individuals and businesses may not realize what e-cigs really are. McCullough said his biggest problem has been people who don’t realize it is water vapor and not smoke.

In the future, McCullough plans to launch a line of disposable e-cigarettes, with the hopes that some local stores may carry them. The disposable e-cigs should sell for $6 each. He said he is always expanding the business, bringing in more products and ordering more custom options.

The store’s grand opening was attended by several members of the Greensburg-Decatur County Chamber of Commerce. Chamber Executive Director Jeff Emsweller was on hand with the ribbon and giant scissors for McCullough to officially open the store. McCullough said he’s only been a Chamber member for about a month, but Emsweller and the other Chamber members have been very welcoming to him.

One of McCullough’s helpers for the day, Michael Hines, stood outside holding a sign advertising the grand opening. While he brought in customers, Hines enjoyed his own e-cig. When asked what he liked about it, Hines answered, “I used to chew and wanted something that wouldn’t give me cancer because I couldn’t just quit. I like this better because it’s safer and in the long run, cheaper.”

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