Greensburg Daily News, Greensburg, IN


August 16, 2013

Chamber welcomes Denim & Honey to downtown

GREENSBURG – The Greensburg-Decatur County Chamber of Commerce welcomed Denim & Honey to the ranks of downtown businesses with a ribbon cutting and grand opening Monday.

The upscale clothing, accessories and gift store was previously known as Denim 33. When the previous owners, Doug and Jill Rynard, had a child, they decided to sell the store to Jada and James Ogle. Jada worked at Denim 33 one day a week and was excited at the prospect of owning the store. Though she has owned the store for three months, she didn’t hold the official grand opening until renovations were completed.

While on vacation for their one year anniversary, Jada and James visited the Savannah Bee Company. Jada, who was a biology major, fell in love with the different kinds of honey and the vast health benefits that go along with it. While at the Savannah Bee Company, Jada learned many things about bees and honey.

When they returned to Greensburg, Jada set about remodeling the store and preparing it for the grand opening. Many things were changed, including interior design and the inclusion of several kinds of honey and honey products, in addition to new gifts, accessories, home products, and clothing lines. Ogle’s sisters, Carlee and Morgan, also work at the store and were involved in the remodeling.

The interior remodeling was largely completed by Ogle’s friends and family. Most of the new shelving was built with wood salvaged from a fallen Decatur County barn dating back to the 1800s. Among the renovations were a new counter and honey bar built from salvaged wood, new display shelves, a beautifully rustic clothing rack made from an old ladder and pallets, and an old wooden door used as a table.

The store has been known for their selection of quality denim products since opening. Continuing that tradition, Ogle recently started carrying the “Not Your Daughter’s Jeans” line, hoping to appeal to a more varied audience. Ogle has been expanding the jewelry, accessories and gift products for the store as well. Another well-known feature of the store is the interesting window display, which Ogle said she tries to change every two weeks.

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