Greensburg Daily News, Greensburg, IN

Business

January 13, 2012

Local publisher specializes in undiscovered authors

Greensburg — Tracy Winters has been helping unpublished authors chase their dreams for over 20 years.

Winters owns and operates Greensburg's Winters Publishing with his wife Phyllis. The company allows unknown, unpublished writers to self-publish their books for a fee.

Winters encourages writers to dream big, but he has a warning for would-be best-selling authors: Be realistic.

The publishing industry, he explained, has always been tough to break into. Over the last several years, however, it's gotten harder.

"It's not easy to sell a book," he said. "We tell prospective clients that the book we print for them is only the beginning."

An author's faith and belief in his or her book are crucial, Winters acknowledged, but they're not enough to sell it; having a strong book isn't enough either.

Before Winters finalizes a contract, he sits down with potential clients to help them explore and understand possible markets.

"These days," Winters said, "even traditionally-published authors have to be good marketers and salesmen. Self-published writers don't have much chance if they can't or aren't willing to get out and promote their product."

Writers don't necessarily need to be polished speakers, he explained, but they need to be willing and able to tell their stories and effectively talk about their books to an audience.

He advises his writers to speak at local clubs or events as part of the marketing process; he advises children's authors to arrange appearances at schools and libraries if possible.

Networking Ð both real-world and Internet Ð is an important part of the process, too. Winters said that Facebook and social networking in general

have become an important marketing tool.

Self-publishing a book without doing extensive marketing, he stressed, is a waste of money.

Winters hesitated when asked his company's average cost for a self-published book.

"The fee varies widely from book to book," he said. "It depends on the number of pages, the number of books ordered, the type of book and whether it's hard or soft cover. Pricing is all over the board, so it's really difficult to cite an average."

The company's website, however (winterspublishing.com), does offer sample prices for a six-by-nine-inch paperback book with a custom-designed, laminated cover (Winters' youngest daughter, Rachel, helps design covers).

For 1,000 copies of a 96-page book, the charge is $5.47 per book, for a total of $5,470. The price includes formatting, page layout, editing, a modest amount of marketing and other benefits.

"We usually do 1,000 copies for most of our first-time authors," Winters said. "It's a good starting point. We don't want people to go into debt or max out credit cards to do this."

The company's best-selling title to date is entitled, "Making Brothers and Sisters Best Friends," by Sarah, Harold and Stephen Mally, three members of an Iowa clan that first approached Winters in the early 2000s.

"They really believed in their book," Winters recalled. "They wanted 10,000 copies initially, but we convinced them to start with 5,000. They've sold close to 80,000 copies since."

He added, "The average book only sells 3,000 copies during its lifetime."  

A few years later, another member of the Mally family Ð Grace Ð published, "Before You Meet Prince Charming," with Winters. Her book has since sold 50,000 copies (both Mally books can be purchased at Amazon or at cbd.com).

Interestingly, until 2011, Winters had published only one book by a Greensburg-Decatur County native.

In the past year, the company has published three local titles and is working on a forth, Winters said: "From Pain to Peace - JOY in the Midst of Suffering," by Debbie J. Thomas, the fundraising cookbook of the Decatur County Memorial Hospital Foundation, and "The Will Sevrin Story,"

a fiction title by local policeman Lt. H. Wayne Shake.

Fiction books, Winters emphasized, don't typically sell well as self-published titles. Over their years of operation, in fact, Winters Publishing has published relatively few fiction titles compared to non-fiction books.

"Our biggest sellers have been cookbooks," Winters said, adding: "We're always willing to look over a new manuscript, so long as people keep their expectations realistic."

The company has published a number of traditionally-published books over the years, as well, but never a fiction title. And even non-fiction books are more likely to be self-published, Winters said.

Winters estimated that his company has published between 150 and 200 titles over the years, with between 250,000 and 300,000 books in print worldwide.

For more information on Winters Publishing call 663-4948 or visit their website at winterspublishing.com.

Contact: Robert Cox at 812-663-3111 x7011.

1
Text Only
Business
  • FTC sues Amazon over kids' app charges NEW YORK (AP) — The Federal Trade Commission is suing Amazon over charges that the company has not done enough to prevent children from making unauthorized in-app purchases, according to a complaint filed Thursday in federal court.The move had been e

    July 11, 2014

  • The enigmatic, elusive hashtag I’m sure you’ve seen or heard the buzz about hashtags — you know, those little number signs that are referred to as the “pound sign” by the automated answering service. Hashtags have traditionally been associated with Twitter accounts. Since I don’t

    July 11, 2014

  • Alcoa helps lift market after 2 days of declines NEW YORK — Positive earnings news from Alcoa gave the stock market a modest lift Wednesday, helping reverse a two-day decline.KEEPING SCORE: The Dow Jones industrial average rose 51 points, or 0.3 percent, to 16,957 as of 1:15 p.m. Eastern time. The

    July 10, 2014

  • Stocks fall for second day before earnings reports NEW YORK — U.S. stocks are falling in morning trading Tuesday as investors await corporate earnings reports this week. Tech and small companies fell sharply. The Dow Jones industrial average dropped below 17,000 for the first time since crossing that

    July 9, 2014

  • Stocks edge higher after hiring surges in June NEW YORK — Stocks edged higher Wednesday following a report that business hiring surged in June, a promising sign for economic growth. The report comes a day after news of stronger manufacturing in the U.S. and China helped push the stock market to a

    July 3, 2014

  • Inside Indiana Business with Gerry Dick Kellogg departs from pacersIndiana Pacers Vice President of Player Relations Clark Kellogg is leaving the organization. The team’s 1982 first round pick says he will continue to work as a CBS Sports college basketball analyst and has “no regrets.”Dnr

    July 2, 2014

  • Congressman Luke Messer to host 18th Annual 6th District Job Fair WASHINGTON - Congressman Luke Messer is gearing up to host the 18th Annual 6th Congressional District Job Fair. The yearly event, which has become a tradition for the area, draws dozens of employers from across the region who are looking to hire.“Tha

    June 27, 2014

  • $2M in funding to enhance career opportunities for youth with disabilities WASHINGTON – The U.S. Department of Labor’s Office of Disability Employment Policy today announced the availability of $2,083,300 for two cooperative agreements to improve post-secondary education and employment opportunities for youth with disabilit

    June 27, 2014

  • Governor Pence to lead jobs mission to UK, open Hoosier booth at flight show INDIANAPOLIS – Governor Mike Pence will lead a delegation of Hoosier business and community officials on a jobs and economic development mission to the United Kingdom (UK) next month, which will include attending the Farnborough International Airshow

    June 27, 2014

  • biz-gb062714 aviation appreciation month jpg Mayor gets nod for declaring June 'Aviation Month' Washington, DC - The Alliance for Aviation Across America today commended Mayor Gary Herbert of Greensburg, Indiana for proclaiming June “General Aviation Appreciation Month.” In Indiana, general aviation contributes over $5.8 billion annually to the

    June 27, 2014 1 Photo