Greensburg Daily News, Greensburg, IN

Business

January 11, 2014

Workshop aims to keep local business relevant

GREENSBURG – The Greensburg/Decatur County Chamber of Commerce, Main Street Greensburg and the Southeast ISBDC are sponsoring a national speaker, Marc Willson, on an upcoming workshop titled “Staying Relevant to a Changed Customer.”

This workshop will be held from 8:30 to 10:30 a.m. Friday, Feb. 21 at the Decatur County School Corporation Administration Building.

Willson brings 35 years of experience to bear helping retail, restaurant and tourism-related small businesses refine and promote their concepts to the public. He will focus on helping businesses determine why their offering is unique, who their customers are, and how to reach them. The speaker joined the SBDC in 2009 as a Retail and Restaurant Consultant and has delivered more than 300 seminars and assisted upwards of 1,000 retailers and restaurateurs throughout the country.

Agenda Topics Include an Overview of today’s economic climate; Harvard Business School study on how consumers changed their buying habits in a deep recession; Differentiation and Defining Your Customer; Retailing 101; Restaurateuring 101; and Marketing and Social Media.

Light refreshments will be provided by MainSource Bank.

Cost for non-Chamber members is $20 prior to Feb. 1 and $30 after. Cost for Chamber members prior to Feb. 1 is $18 and $25 after.

To attend this workshop featuring Marc Willson Feb. 21, register at http://tinyurl.com/Greensburg221.

More information available by contacting Diane Fuchs at dfuchs@isbdc.org or 812-952-9765.

– Daily News

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