Greensburg Daily News, Greensburg, IN

Business

December 7, 2013

Harvest remodel promises new shopping experience

GREENSBURG – If for only a moment, visitors to Greensburg’s Harvest Supermarket may well think they’ve entered an entirely different store when passing through the entrance.

And judging by the numerous aesthetic changes and multiple expansions throughout the popular local grocer, it’s easy to see why.

A thorough remodel costing approximately half a million dollars has dramatically changed virtually everything within the store, from the produce section to the brand new shopping carts.

“We wanted to improve the experience of our shoppers,” Harvest Chief Administrative Officer Don Murphy told the Daily News during a visit to the remodeled store earlier this week.

But after nearly a quarter century of operations under the Harvest moniker (the store was previously known as Ranch), why begin such an expansive (and expensive) undertaking now?

“We felt it was time,” Murphy said, who added that more Harvest stores throughout the state are expected to undergo similar facelifts over the next few years.

The itinerary for reaching the family-owned company’s goal of providing the best possible shopping experience for its customers has led to a vastly expanded selection of products in every aisle. The store now has approximately four times as many items in its produce department, which includes several new salad choices and a section devoted entirely to fruit and vegetable juices. Greensburg’s Harvest also offers a bigger variety of vegetables, which are freshly cut in-house, in addition to an expanded selection of fruit.

Similarly enhanced, the store’s meat and deli department is now approximately twice the size it was before, and the remodel has resulted in the grocer having about four times as many freezers as it did prior to the project getting underway.

The changes, according to store staff, are already paying dividends.

“Everyone who walks through the doors is amazed at the improvements,” said store manager John Hunt, who has worked for Harvest for 20 years. “They (the customers) just can’t believe it.”

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