Greensburg Daily News, Greensburg, IN


May 28, 2012

Greensburg woman mixes business with babies

Greensburg — Before opening her Babychique Boutique on the downtown square, Sonya Miller had wanted to start a small business for several years, but couldn't decide what to sell.

In April 2011, however, the answer was born; as a result, Babychique, which opened Dec. 5, is now Sonya's youngest child Ñ but only by a few months.

Miller's oldest child Ñ Aviana Ñ is now a happy, precocious one-year-old, while Aviana's sibling is a growing small business endeavor, which, in Miller's words, has been "much busier than we anticipated."

The fledgling small-business owner added, "I always wanted to run my own business for the advantages of being my own boss Ñ setting my own hours and so forth, but when Aviana was born, I didn't want to leave her to go back to work. That's when I finally realized what kind of business to open."

Once Miller settled on a niche, the pieces rapidly fell into place, leading to Babychique's opening just eight months after Aviana's birth.

"Everything just kind of came together," she said. "This building went up for sale and all the pieces just seemed to fit."

Still, she conceded, she remained somewhat hesitant, but was given the necessary extra encouragement by her husband Chris Ñ himself a former small business owner Ñ and by longtime friend Jill Rynard, who owns Greensburg's Denim 33 clothing boutique.

"Jill was very supportive," Miller explained. "She told me to quit overthinking and just go for it. Chris was a part owner of the Sunny Side Cafe here in town, so his small-business know-how has been helpful every step of the way."

Babychique offers a cheery and cozy setting. In fact, the shop's colorful, intimate atmosphere presents a stark contrast to larger, big-city-style discount department stores. That laid-back, alternative-shopping environment, Miller explained, is by design.

"Going into this," she said, "I understood I'll never be able to compete with a certain mega-box discount retailer here in town, so I'm not trying to compete; I'm trying to offer an alternative."

With that in mind, Miller intentionally stocks her boutique with items and brands unavailable elsewhere in Greensburg.

"We mostly sell infant clothes," she said. "But we DO offer some toddler clothes Ñ up to size 4. Our featured brand for girls is Mud Pie; our featured brand for boys is Rugged Butts. Many of our clothes are made from organic cotton."

She continued, "We're getting more and more toys, too. Melissa and Doug toys are our specialty Ñ mainly classic wooden toys. We don't sell diapers yet, but we'll be adding cloth diapers to our inventory this fall."

Babychique also sells a number of locally-made specialty items.

"We sell burp clothes made right here in Greensburg by Susan Conk," Miller explained. "They've been very popular. We also sell a specialty tu-tu, also made here in Greensburg by Ashley Nobbe."

Miller demonstrated one of Nobbe's custom-designed tu-tus for the Daily News Ñ a patriotic, red, white and blue-colored garment being displayed and sold for Memorial Day.

Miller showed off her shop's new "diaper cakes" and "diaper cupcakes," too, both of which are also locally produced.

"Georgina Butler Ñ who graduated with me from North Decatur High School Ñ makes our diaper cakes and cupcakes," she explained.

When this reporter offered an uncomprehending look regarding exactly WHAT diaper cakes and cupcakes are, she added, "Diaper cakes and cupcakes aren't edible. A diaper cake is basically a gift basket shaped like a tiered wedding cake, with each tier containing baby gifts; every part of the diaper cake is usable. They're very popular at baby showers."

"A diaper cupcake," she continued, "are cupcake cups filled with baby socks, wash cloths, diapers and other various small baby needs."

For more information on Babychique Boutique, visit the shop at 110 East Washington Street, or call 812-560-4532.

Contact: Rob Cox at 812-663-3111 x7011

Text Only
  • ALDI announces deal on eggs ahead of Easter GREENWOOD - ALDI, the nation's low-price grocery leader, announced this week that it will offer eggs for $.79 per dozen. Families can dye their favorite Easter eggs for less this year. The promotion, taking place at several stores throughout Indiana

    April 18, 2014

  • MainSource Financial expanding to Cincinnati market GREENSBURG -- MainSource Financial Group, Inc. (NASDAQ:MSFG) ("MainSource" or the "Company") announced recently that it has entered into a definitive merger agreement to acquire all of the common stock of MBT Bancorp ("MBT") in a cash and stock trans

    April 18, 2014

  • DEFENDER Direct installs millionth system INDIANAPOLIS - DEFENDER Direct, the leading dealer throughout the U.S. for the home security brand ADT, reached a major milestone this week by protecting its 1 millionth customer. As crime rates continue to rise, homeowners see value in the peace of

    April 11, 2014

  • Spaghetti fundraiser to fight cancer NAPOLEON - Napoleon State Bank and St. John's Lutheran Church will host their annual spaghetti lunch - a team event to fight cancer - from 11 a.m. to 1 p.m. Monday, April 28, at the church. All proceeds from this event go directly to the Ripley Count

    April 11, 2014

  • Anderson named top branch manager GREENSBURG - Dan Anderson, Program Manager for Mainsource Investment Services, with securities offered through Raymond James, made On Wall Street's list of Top Branch Managers in 2013. Anderson was named an honoree along with 99 other branch managers

    April 11, 2014

  • Duke Energy offers warm weather energy info. CHARLOTTE, N.C. - As customers across Duke Energy service areas eagerly await the arrival of consistently warmer temperatures following a record-breaking winter, the company is offering reminders that can help save energy and money and encourage safe

    April 11, 2014

  • Inside INdiana Business With Gerry Dick Fed OKs Tower Bank Acquisition The U.S. Federal Reserve Board has approved the merger of Evansville-based Old National Bancorp. (Nasdaq: ONB) and Tower Financial Corp. in Fort Wayne. The more than $100 million deal was announced last September and To

    April 9, 2014

  • biz-gb040414-older workers logo Organization helps older workers transition back into workforce Decatur County - Older residents of Decatur County who are having difficulty finding a job have a local resource that might be able to help. Experience Works is a national nonprofit organization operating the Senior Community Service Employment Progr

    April 4, 2014 1 Photo

  • biz-gb032814-IT directory pic chuck lacy DSI names new IT director COLUMBUS - DSI has named Charles Lacy of Indianapolis as Director of Information Technology. Lacy, has more than 25 years of experience in the information technology field and has served as a database programmer/analyst and IT manager. Lacy will prov

    March 28, 2014 1 Photo

  • biz-gb032814-centra meeting gerry dick pic Gerry Dick to address Centra meeting COLUMBUS - Gerry Dick is scheduled to be the keynote speaker at Centra Credit Union's annual meeting at 6 p.m. April 7, at the YES Cinema in Columbus. Doors will open at 5:30 p.m. The meeting is free and open to Centra members and the public, subjec

    March 28, 2014 1 Photo