Greensburg Daily News, Greensburg, IN

Business

May 28, 2012

Greensburg woman mixes business with babies

Greensburg — Before opening her Babychique Boutique on the downtown square, Sonya Miller had wanted to start a small business for several years, but couldn't decide what to sell.

In April 2011, however, the answer was born; as a result, Babychique, which opened Dec. 5, is now Sonya's youngest child Ñ but only by a few months.

Miller's oldest child Ñ Aviana Ñ is now a happy, precocious one-year-old, while Aviana's sibling is a growing small business endeavor, which, in Miller's words, has been "much busier than we anticipated."

The fledgling small-business owner added, "I always wanted to run my own business for the advantages of being my own boss Ñ setting my own hours and so forth, but when Aviana was born, I didn't want to leave her to go back to work. That's when I finally realized what kind of business to open."

Once Miller settled on a niche, the pieces rapidly fell into place, leading to Babychique's opening just eight months after Aviana's birth.

"Everything just kind of came together," she said. "This building went up for sale and all the pieces just seemed to fit."

Still, she conceded, she remained somewhat hesitant, but was given the necessary extra encouragement by her husband Chris Ñ himself a former small business owner Ñ and by longtime friend Jill Rynard, who owns Greensburg's Denim 33 clothing boutique.

"Jill was very supportive," Miller explained. "She told me to quit overthinking and just go for it. Chris was a part owner of the Sunny Side Cafe here in town, so his small-business know-how has been helpful every step of the way."

Babychique offers a cheery and cozy setting. In fact, the shop's colorful, intimate atmosphere presents a stark contrast to larger, big-city-style discount department stores. That laid-back, alternative-shopping environment, Miller explained, is by design.

"Going into this," she said, "I understood I'll never be able to compete with a certain mega-box discount retailer here in town, so I'm not trying to compete; I'm trying to offer an alternative."

With that in mind, Miller intentionally stocks her boutique with items and brands unavailable elsewhere in Greensburg.

"We mostly sell infant clothes," she said. "But we DO offer some toddler clothes Ñ up to size 4. Our featured brand for girls is Mud Pie; our featured brand for boys is Rugged Butts. Many of our clothes are made from organic cotton."

She continued, "We're getting more and more toys, too. Melissa and Doug toys are our specialty Ñ mainly classic wooden toys. We don't sell diapers yet, but we'll be adding cloth diapers to our inventory this fall."

Babychique also sells a number of locally-made specialty items.

"We sell burp clothes made right here in Greensburg by Susan Conk," Miller explained. "They've been very popular. We also sell a specialty tu-tu, also made here in Greensburg by Ashley Nobbe."

Miller demonstrated one of Nobbe's custom-designed tu-tus for the Daily News Ñ a patriotic, red, white and blue-colored garment being displayed and sold for Memorial Day.

Miller showed off her shop's new "diaper cakes" and "diaper cupcakes," too, both of which are also locally produced.

"Georgina Butler Ñ who graduated with me from North Decatur High School Ñ makes our diaper cakes and cupcakes," she explained.

When this reporter offered an uncomprehending look regarding exactly WHAT diaper cakes and cupcakes are, she added, "Diaper cakes and cupcakes aren't edible. A diaper cake is basically a gift basket shaped like a tiered wedding cake, with each tier containing baby gifts; every part of the diaper cake is usable. They're very popular at baby showers."

"A diaper cupcake," she continued, "are cupcake cups filled with baby socks, wash cloths, diapers and other various small baby needs."

For more information on Babychique Boutique, visit the shop at 110 East Washington Street, or call 812-560-4532.

Contact: Rob Cox at 812-663-3111 x7011

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