DeLuna says GE made them available in only a white or black gloss finish to keep prices down. The brushed stainless knobs and handles have distinctive shapes, including horizontal handles on the fridge. The stove has old-fashioned analog clock instead of a digital one to provide a simple focal point, because the oven controls in this model were moved to the front. The GE logo has a bit of a retro feel.
The Artistry appliances will be available in September, according to a GE spokeswoman. The estimated retail prices: refrigerator $1,099; dishwasher $499; microwave $219; gas or electric range $599. The dishwasher and refrigerator are Energy Star-qualified. No washer or dryer is planned for the series, DeLuna says. But then, millennials are known for bringing their laundry to their parents' house.