Greensburg Daily News, Greensburg, IN

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October 19, 2013

E-cigarette marketing threatened under FDA scrutiny

(Continued)

In a government catalog of upcoming federal regulatory actions, called the Unified Agenda, the FDA lists October 2013 as the deadline for issuing a notice for proposing such rules.

The FDA has sent a proposal to the White House Office of Management and Budget, seeking to expand its regulatory authority beyond cigarettes, Steven Immergut, a spokesman for the agency said in an e-mail Wednesday. “Their review will begin when the government shutdown ends,” he said.

Matthew Myers, president of the Campaign for Tobacco-Free Kids, said everyone is watching to see precisely what the FDA has proposed.

“Sometimes OMB takes weeks and sometimes OMB sits on things for a very long time,” he said in an interview. “I don’t think this is something the OMB plans to sit on.”

E-cigarette companies are on board with manufacturing standards and age restrictions while saying advertising limits shouldn’t be on the table. VMR’s Verleur said his company, which makes the V2 Cigs brand, and his competitors have asked the FDA for meetings to give their side of the argument.

“One thing that would be very bad is to lump us in with traditional cigarettes and apply some of the same standards,” he said.

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