Greensburg Daily News, Greensburg, IN

News

June 12, 2013

Shelbyville resident heading to L.A. recording studio

Greensburg — Shelbyville resident Nick Conover, 20, will be heading to Legendary Enterprise Studios in Los Angeles this summer in connection with his work at music production school, Icon Collective.

Conover will be traveling to the school’s studio in Los Angeles to work with his mentors to produce music and record several tracks, as well as getting hands-on learning during the month he will be there. Conover is enrolled in Icon Collective’s Digital Music Production course, which lasts nine months and should teach him everything he will need to know to get him up and running with his own record label. He began classes at Icon Collective in January and the trip to Los Angeles will be one of the final events of his education at the school.

Conover has been playing and creating music for most of his life. He taught himself to play guitar when he was 11-years-old and developed a love for electronic music at a young age. After attending a Nine Inch Nails concert in 2008, Conover began playing a sound synthesizer (synth). A synth is an electronic instrument that is capable of producing a wide range of sounds and is often controlled by a piano-style keyboard. He uses his instruments to create a wide range of electronic dance music (EDM), including trance, dubstep, house, drum and bass varieties.

A year and a half ago, Conover began creating and producing music under the name Nasire. Many musicians of the EDM genre use pseudonyms and are more recognizable by their logo than their faces. Conover’s logo features an open-mouthed lion with the word “Nasire” gripped between its teeth. He chose the image of the lion for several reasons. First, Conover was born under the Leo sign. In addition, a lion represents many things to him: strength, power, endurance, and the will to push on through troubling times. Conover, who can’t read sheet music, has had to power through some difficult times himself in his quest to create and produce music.

Conover has an interesting story about how he discovered the school and met his future mentor. He was following a music producer he respected on facebook when he noticed a Xbox gamer tag. Conover found the producer online and the two started playing games together through their Xbox accounts. Eventually, the two became friends and started discussing other areas of interest aside from games. The producer, Khemehk, told Conover about Icon Collective. Khemehk is an advisor at the school and was one of Conover’s mentors when he began classes.

Conover assembled some of his work and applied to the school. He was accepted and started coursework with a great deal of enthusiasm and excitement. According to Conover, Icon Collective provides all the technical knowledge needed to produce music, as well as the basics of marketing and networking. He was shocked by the level of involvement by the mentors, some of whom are big names in the EDM genre. “Even these big-name artists are willing to help and encourage instead of tearing us down,” Conover said of the mentors at the school.

Conover credits the school as both an escape and blessing to him. “This school keeps me out of trouble. In a small town, you can feel trapped and are more likely to get messed up in drugs and trouble. My music is a great outlet for me.”

While the classes only last for nine months at Icon Collective, Conover will have lifetime access to Legendary Enterprise Studios in Los Angeles, where he will be able to record tracks. Studio time is extremely expensive and access to the recording equipment will be a massive boon to Conover. The studio is well equipped and some very famous groups have recorded songs there.

Conover, who will be in Los Angeles from July 25 to Aug. 25, will be working with his mentors and other Icon Collective students to record tracks and gain more technological knowledge. One of Conover’s past mentors, Grammy-nominated hip hop producer B-sides, will be taking a break from his busy schedule to work with students. “You’d think that people at this level would be arrogant and want to discourage, but not these guys,” Conover added. Though he doesn’t work much with hip hop music, Conover said he still learned a lot from B-sides.  

Conover’s music has been played in 42 countries, which he said is a huge honor for him. He said he eventually wants to produce other people’s music, run sound for shows, make movie scores, and still continue to make his own albums. Basically, Conover seeks to become a jack-of-all-trades in the music industry. Icon Collective has inspired him to never stop learning and to always let his goals grow.

Conover said that few people know how much effort goes into creating electronic music. “It’s so much more than just pushing a button. It takes far more work than people realize.”

Despite the massive effort required to make a track, Conover plans to keep the prices on his music as low as possible. He said he personally believes that a lot of music is far too expensive. While certainly not advocating piracy, Conover believes that musicians could offer their music at lower costs because there are other streams of revenue to support the artist. He said if the music was available at a lower cost, fans would make up the difference at concerts and with merchandise.

Conover is thrilled with the career prospects Icon Collective has given him, though he credits his mother for supporting him through everything. “I wouldn’t be anywhere close to where I am with all this without my mom.”

The future looks bright for Nick Conover and it seems likely that fans of EDM will be seeing Nasire’s logo and name when they are shopping for new music. Conover expects his skill set to grow and change as he continues to learn. “I’m still a work in progress,” he said.

Conover’s music tracks can be heard at www.facebook.com/NasireOfficial, www.soundcloud.com/nasire, or by following him on twitter at www.twitter.com/NasireOfficial.

Contact: Amanda Browning 812-663-3111 x7004

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