Greensburg Daily News, Greensburg, IN

News

March 21, 2013

MDL heading back to the daily ‘grind’

Coffee shop rechristened as ‘The Fine Grind’

Greensburg — Dr. Michael Layne has dabbled in the coffee business since the late 1970’s.

A passion of his for more than three decades, the artistry of making the perfect cup of coffee has culminated in Layne trying his hand at various times and places in the java biz.

After successfully reopening his MDL Coffee and Tea Company last year, Layne recently acquired the rights to the name “The Fine Grind,” a franchise once located at Union Station in Indianapolis.

And with the new moniker in place amid a redecorated and newly-renovated building, Layne is hoping to attract new customers to his shop for a fresh “cup o’ joe.”

The coffee shop will reopen at 8:30 a.m. Monday, ready to serve customers essentially every flavor of coffee under the sun. Complemented by truffles, various types of fudge and freshly-baked cinnamon rolls, The Fine Grind will offer coffee that is roasted, ground and painstakingly prepared, all under one roof. In an eight hour day, Layne said, his shop will be able to produce up to 30 pounds of coffee, readily made to each customer’s particular taste.

The official name change from MDL came about when Layne purchased the rights to the franchise from a former Fine Grind employee. The recent deal included the nationally trademarked name as well as several perks.

Chief among these amenities are four coffee grinders and two roasters, but equally important is the ability for coffee-lovers to order their favorite blends on-demand. Dr. Layne mentioned that customers may call his shop in the morning, request the coffee of his or her choice, then pick it up later in the day. Layne also intends to offer packages of Fine Grind coffee via mail order and through his website, once it’s up and running.

The Fine Grind will also offer “Java Joe Boxes to Go,” boxes capable of holding two pots (or more) of coffee ready to be consumed on delivery. Layne mentioned his ready-to-go boxes have been used by members of Main Street Greensburg and the Greensburg-Decatur County Chamber of Commerce during past events.

Dr. Layne hopes to attract more customers to his shop in the near future, relying on not only the unique process with which the store’s coffees are prepared but also new aesthetics throughout the building.

A new window pane featuring the Fine Grind logo will soon be installed at the front of the shop. Visitors can also step into a small room near the entrance that hosts coffee memorabilia from the past. Additionally, the shop has received a facelift itself with new counter tops and cabinetry, an awning over the counter and a fresh paint job. All this is set to be in place upon the shop’s reopening or in the very near future. Customers can also bring their laptops, mobile devices or tablet computers to the Fine Grind for free wi-fi internet access, Layne said.

Loyal customers will be happy to know Layne’s special blend, called “Morning Star,” is also ready to make its return when the coffee shop gets back to regular business Monday.

And Dr. Layne is keenly aware of the heart of his business: customer service.

“It’s service, service, service,” said Layne Thursday. “We want to be here to serve the people.”

Layne mentioned “the science” of crafting the perfect coffee creation as one of the reasons he holds such a passion for his business. He also attributed his fortune in acquiring the new franchise name to a higher power.

A bishop in the Lutheran Orthodox Church, Layne described the acquisition process thusly: “There are some things the Lord just throws your direction.”

Heading in that same direction, Layne hopes, are his loyal MDL customers as well as fans of the Fine Grind franchise.

“The Greensburg customers have just been wonderful,” Layne said Thursday morning, adding that the Fine Grind name brings with it a loyal customer base all its own.

The coffee shop owner hopes to retain those customers by emphasizing customer service and taking step to ensure his shop is one of the Tree City’s “go-to” places for a quick java jolt. Helping matters in that regard is Layne’s choice not to charge patrons for each drop of flavoring. Standard coffees come with standard prices, no matter what tasty flavorings customers choose to drop in their morning brews.

“It’s just how we want to treat the public,” said Layne. “I enjoy working with people, helping people, and I think that translates well into the business world.”

The Fine Grind will be open for business from 8:30 a.m. to 2 p.m. Monday through Wednesday, and from 8:30 a.m. to 5:30 p.m. Thursday and Friday. The shop is also open from 8:30 to 2 p.m. Saturday.

The Fine Grind is located at 120 East Washington Street in Greensburg.

Contact: Brent Brown 812-663-3111 x7056

 

1
Text Only
News
  • 'Family Connections' looks to empower families “Family Connections’ mission is building strong families. We believe by building strong families we build strong communities. We empower families to become the best they can be,” points out executive director Connie DeBurger. The southeastern Indiana

    August 20, 2014

  • nws-gb082014-cookie theft mug Girl Scout Cookie fund theft charged GREENSBURG – A man accused of stealing from a child’s Girl Scout Cookie fund now faces a local theft charge alongside drug-related offenses in a nearby county.Police arrested James K. Sparks, 30, on Monday, following the issuance of a warrant from th

    August 20, 2014 1 Photo

  • Events Local clubs, service groups, fraternal organizations and others are encouraged to send their Coming Events information to the Daily News at news@greensburgdailynews.com or Daily News, PO Box 106, Greensburg, IN 47240.Aug. 2211 a.m. to 1 p.m. – Baked

    August 20, 2014

  • nwnws-gb082014 record corn crop photo 2 Record crop, but low prices worry farmers GREENSBURG — Decatur County farmer David Miers said this year’s corn plants look better than any he has seen in all the 44 years he has raised crops.“The corn crop this year, at this point … best corn crop we’ve ever raised,” he said. “It’s absolutel

    August 20, 2014 2 Photos

  • nws-gb082014-casey simmons arrest and mug-19 Woman jailed on multiple battery charges GREENSBURG – A Greensburg woman alleged to have threatened to harm a police officer, jail officer and others during an alcohol-induced rage was arrested and jailed over the weekend.Casey Renee Simmons, 22, of the 900 block of West CR 150 North, was a

    August 20, 2014 1 Photo

  • Land Zeppelin inventor to kick off crowdfunding campaign GREENSBURG — A local inventor plans to use the power of the people — and the World Wide Web — to secure funds to produce prototypes for the Land Zeppelin, a Zeppelin-shaped apparatus that allows bicyclists to ride in the rain without getting wet.Jim

    August 20, 2014

  • County clerk says she will officiate weddings Greensburg — Newly appointed Decatur County Clerk Adina Roberts will perform marriage ceremonies at the courthouse weekdays from 8 a.m. to 4 p.m.Those interested in being married by Roberts can contact the clerk’s office at 663-8223 or 663-8642.Most

    August 19, 2014

  • Ladies invited to mammogram program fundraiser GREENSBURG – The Hospital Foundation of Decatur County invites area women to be a part of the first “Tee Off ‘Fore’ Ta-Tas” all-female “Goofy” Golf Tournament, to be held at North Branch Golf Course from 3 to 8 p.m. Friday, Sept. 19. This unique even

    August 19, 2014

  • nws-gb081914 domestic battery photo Man threatened, beat and choked wife GREENSBURG — A Greensburg man has been charged with three felonies related to a domestic battery in which police suspect he choked his wife and threatened to kill her and her son.Justin Embree, 38, of 227 ½ N. Monfort, has been charged with strangula

    August 19, 2014 1 Photo

  • Woman shares story of abusive marriage GREENSBURG – Domestic violence is an ever-growing problem that causes permanent emotional damage and takes many lives each year; one in four women experience domestic violence in their lifetime.Many people believe such problems don’t exist in their c

    August 19, 2014