Greensburg Daily News, Greensburg, IN

October 16, 2013

The toy that changed the way children play

By Linda Hamer Kennett Daily News
Greensburg Daily News

---- — The commute from New York City to New Haven by rail was tedious, at best, in 1911.

Yet, it would be on one such trip that manufacturing mogul Alfred Carlton Gilbert would find the inspiration that would garner him a spot in toy making history.

Taking his idea from the equipment used by workmen electrifying the tracks along his daily route, he envisioned a conglomeration of miniature metal beams, pullies, gears and wheels that could be assembled and disassembled into dozens of differing forms. A motorized toy that would be “educational, instructive and amusing” – a toy that would become the heart of the first major advertising campaign in American toy manufacturing history.

In 1913 that toy was released as the “Erector Structural Steel and Electro-Mechanical Builder.” Today we know it as the “Erector Set.”

While building sets had existed for some time, the erector set produced in 1913 by the Mysto Manufacturing Company (reorganized in 1916 as the A. C Gilbert Company) was the first to include a motor. This innovation to steel building sets would be just one of many transformations the toy would see through its long history.

Knowing these changes through the years can be most helpful in determining the age. One of the easiest way to identify older sets is by their packaging. From 1916 to 1932, the sets were sold in wooden boxes; from 1933 to 1962 those were replaced by steel boxes painted in red, green or blue, and from 1950 forward all boxes were painted red.

Age can also be approximated by the changes in Erector sets through the years. 1924 saw the introduction of the first curved girders which allowed for the construction of trucks, Zeppelins and Ferris Wheels. The largest Erector ever produced {and a must have to collectors} came with the release of the 150-pound #10 set, appropriately nicknamed “The Climax of Erector Glory.”

Two major change during the 1940s were the inclusion of the parachute jump and the substitution of wooden girders in place of steel during the war years. In 1950, the company changed their marking from 12/12 to a different serial number for each model and later. The 50s also saw the realease of one of their most collectible Erector Sets, the “Amusement Park” set, which is currently selling online in the $150 to $200 range.

Recent action results have shown the growing interest not only in pre-1962 Erector Sets but also in individual rare parts, instruction books, empty metal and wooden Erector cases and advertising pieces.

Realized prices include: an early wooden box $144, a first edition of “Greenburg’s Guide to Gilbert Erector” $250 and a box lot of miscellaneous parts for The Hudson Locomotive and Tender Set $612.

A. C. Gilbert saw great accomplishment during his life time. He was a talented magician, a Graduate of Yale Medical School, a record holding athlete, a genius in the field of marketing and a noted inventor with more than 150 patents to his credit.

But to many in the field of toy manufacturing, his greatest achievement came in the fall of 1918 when the government considered banning the production of metal toys to assist the war effort. Combining his congenial personality, his insight into human nature (and a few magic tricks), Gilbert went to the Council of National Defense to plead his case.

Realizing the mindset of those he was addressing he ended his presentation by gifting each member of the council with a miniature Erector tank and these words: “Children not only play with toys, they learn from them. Toys help a child to develop a sense of what is important, including a responsibility to their country and its military efforts.” The Council dismissed their plans to to ban toy production and Gilbert was celebrated in the press as “The man who saved Christmas.” Later in life, he would tell a friend it was his most cherished accomplishment.

A.C. Gilbert died in 1961 and the company steadily declined. The Erector was redesigned in an effort to keep up with the times, but found it could not compete with the realistic scale model toys flooding the market.

The A.C. Gilbert company filed for bankruptcy in 1967 after an illustrious 54-year run that produced more than 30 million Erector Sets. In a fitting tribute, the life and work of A.C. Gilbert “Erector” was inducted into the National Toy Hall of Fame in 1998.

Until next time,

Linda

Linda Hamer Kennett is a professional liquidation consultant specializing in down-sizing for seniors and the valuation of estates and may be reached at 317-429-7887 or lkennett@indy.rr.com.